At the end of September, Warsaw became the center of artistry and innovation as Poland’s top hairstylists gathered for the Matrix Color Bowl 2025. Hosted by L’Oréal Matrix educators, the Cut & Color workshops gave participants an exclusive opportunity to explore the newest technologies in hair coloring and care — including the groundbreaking Super Sync Pre-Bonded system. The true highlight came in the evening, when Matrix celebrated its 45th anniversary with a spectacular sho

The wait is over. Tech enthusiasts across the globe, who had been counting down the days to Apple’s September keynote, finally got their moment. On 9 September 2025, Apple unveiled its entire iPhone 17 line-up: iPhone 17, 17 Pro / Pro Max, and the ultra-light iPhone 17 Air. Key highlights include: the powerful A19 processor, a brand-new 48 MP camera system, a 120 Hz ProMotion display, and the strikingly slim iPhone 17 Air – just 5.5 mm thick. The standard model now starts wit

Summer’s over? Not really! With Orange’s new Roaming Starter, you can travel all year long and stay connected wherever you go. Since December 2023, our agency Option1 has been running Orange’s official store on Allegro, a dedicated e-commerce space designed exclusively for online customers, as these products aren’t available in traditional retail. In mid-July, we introduced the Roaming Starter – created for those who don’t want to lose touch with the internet, no matter the s

In 1999, when field marketing was still in its infancy in Poland, Beata Bojarska and Piotr Kustosz founded Option1, an agency...

The #Option1 agency had the great pleasure of collaborating with the renowned global brand #Chanel, helping to create a unique "Chanel...

Option1 organizes year-round Maybelline New York contest in Hebe drugstores. This project has been ordered by L’Oreal Polska. Contest...

Option1 organizes “Maybelline New York & Drogerie Natura” consumer contest in Drogerie Natura stores nationwide. This project has been...

First weekend of May was a period of In Store promotional activity organised by Option1 for Grupa Zywiec (Heineken Group) in Auchan...

Option1 organizes “Maybelline New York SuperStay 24H” consumer contest in traditional drugstores nationwide. This project has been...

Option1 has won a tender for merchandising services for Logitech. Agency will run a team of highly skilled merchandisers, responsible for...

Option One organizes “Beauty blooms in spring” consumer contest in Carrefour stores nationwide. This project has been ordered by L’Oreal...

We have executed large in-store promotion activity for Kinder Surprise (new Minions and My Little Pony series) and Schoko-Bons –...