At the end of September, Warsaw became the center of artistry and innovation as Poland’s top hairstylists gathered for the Matrix Color Bowl 2025. Hosted by L’Oréal Matrix educators, the Cut & Color workshops gave participants an exclusive opportunity to explore the newest technologies in hair coloring and care — including the groundbreaking Super Sync Pre-Bonded system. The true highlight came in the evening, when Matrix celebrated its 45th anniversary with a spectacular sho

The wait is over. Tech enthusiasts across the globe, who had been counting down the days to Apple’s September keynote, finally got their moment. On 9 September 2025, Apple unveiled its entire iPhone 17 line-up: iPhone 17, 17 Pro / Pro Max, and the ultra-light iPhone 17 Air. Key highlights include: the powerful A19 processor, a brand-new 48 MP camera system, a 120 Hz ProMotion display, and the strikingly slim iPhone 17 Air – just 5.5 mm thick. The standard model now starts wit

Summer’s over? Not really! With Orange’s new Roaming Starter, you can travel all year long and stay connected wherever you go. Since December 2023, our agency Option1 has been running Orange’s official store on Allegro, a dedicated e-commerce space designed exclusively for online customers, as these products aren’t available in traditional retail. In mid-July, we introduced the Roaming Starter – created for those who don’t want to lose touch with the internet, no matter the s

In 1999, when field marketing was still in its infancy in Poland, Beata Bojarska and Piotr Kustosz founded Option1, an agency...