The Global Premiere of the iPhone 17 Series Is Behind Us!

The wait is over. Tech enthusiasts across the globe, who had been counting down the days to Apple’s September keynote, finally got their moment. On 9 September 2025, Apple unveiled its entire iPhone 17 line-up: iPhone 17, 17 Pro / Pro Max, and the ultra-light iPhone 17 Air.

Key highlights include: the powerful A19 processor, a brand-new 48 MP camera system, a 120 Hz ProMotion display, and the strikingly slim iPhone 17 Air – just 5.5 mm thick. The standard model now starts with an impressive 256 GB of storage. Official sales kicked off on 19 September 2025.

Here in Poland, Option1 once again co-managed the local launch. The task of our merchandisers was to carry out rebranding in selected retail outlets. We did it! By the time the first customers walked through the doors, the iPhone 17 displays were ready, eye-catching, and built to inspire purchase intent.

We are delighted that once again we had the opportunity to support Apple Poland during the launch of their flagship products.