Since the late 1990s, Option1 is an insightful witness to the evolution of field marketing. We quickly respond to new market trends and changes in consumer behavior. Dynamic technological development continuously provides us with many advanced analytical tools to better understand customer preferences. We specialize in sales carried out by large teams, while the valuable experience gained over the years clearly show
who we are
in Polish field marketing, which over time has become a multidimensional area that combines traditional approaches with digital innovations. While social media continues to grow in importance, direct contact, personalized approach, and the ability to immediately address consumer needs in their natural surroundings will most certainly remain irreplaceable in the foreseeable future.
We create effective
sales narrative.
In every place.
Modern Trade
Hypermarkets
Supermarkets
Electromarkets
DIY
Traditional Retail
Category C and D stores
Specialty stores (alcohol, sweets)
Wholesale
Cash & Carry
Wholesale
Distribution points
HoReCa
Restaurants
Discos
Clubs
Bars
Managing Partners
Piotr Kustosz
Graduate of the University of Gdańsk (Psychology) and the University of Strathclyde in Glasgow (International Marketing).
Co-Founder and Managing Partner of Option1 Field Marketing Services.
He is responsible for Customer Relationship & New Business. Expert in Retail & Trade Marketing, Brand Experience, POP & In-Store Merchandising, and Shopper Activation.
Beata Bojarska
Graduate of Louisiana State University in Monroe, BBA, University of Calgary / Warsaw School of Economics, MBA.
Co-Founder and Managing Partner of Option1 Field Marketing Services.
Former tennis player and representative of Poland, currently an avid golfer.
"Nothing is impossible…"